Study Timeline

FIRST IN-PERSON SESSION – Barcelona

Transfer of Knowledge: The first in-person session of the Sports Business MBA takes place in the Euroleague’s Basketball headquarter in Barcelona, Spain, from September 8 to 12, 2025, focusing on Euroleague Basketball’s transfer of knowledge. This 5-day session provides immersive learning directly from industry experts.

8-12 September 2025

ONLINE MODULE 1  – 5 weeks

Sports Business: The aim of the course is to develop students’ systemic understanding of the sports business organizations, their diversity, different sports business systems and contexts, as well as the abilities in strategic management  and innovative business model design by adopting the latest theoretical knowledge and practical trends in sports business.

October 2025 –  November 2025

ONLINE MODULE 2 – 5 weeks

Sports Marketing: The aim of the course is to develop students’ systematic understanding of sports marketing, the contexts and systems of this activity, and the ability to build value for sports business stakeholders and perform marketing management applying the latest theoretical knowledge and practical trends in sports marketing.

November 2025 –  December 2025

Online module 3 – 5 weeks

Sports Communication: The aim of this course is to provide students with the theoretical and practical knowledge necessary to design and develop sports communication, analyze its diversity, operational contexts and systems, the ability to apply sports communication methods, design communication models of various sports organizations, adapting the latest sports communication theoretical knowledge and practical sports communication trends.

December 2025 –  January 2026

TERM PAPER

Students will have 15 weeks to prepare a scientific-research-applied project, which will be defended in the Term Paper Defense Committee during the second session at Vytautas Magnus University in Kaunas, Lithuania. For each student it will be appointed one Module Leader Supervisor, which will provide consultations during the project.

 September 2025 –  January 2026

SECOND IN-PERSON SESSION – 5 days

Kaunas, Lithuania

Students will spend a week in Vytautas Magnus University of Kaunas and Zalgiris Kaunas for the Transfer of Knowledge in which representatives from both sides will have lectures and different types for activities.

from 5 to 9 January 2026

ONLINE MODULE 4 – 5 weeks

Sports Management: The aim of the course is to to develop students’ skills in sports event management, effective human resource management, decision-making and process management, and to apply the acquired knowledge in sports event management processes, maintenance and renewal of sports equipment and career management, activities of operations management, to apply the methods designed for them and to solve problems. 

January 2026 –  February 2026*

*Depending on the second in-person session date

ONLINE MODULE 5 – 5 weeks

Sports Economics and Finance: The aim of the course is to deepen students’ understanding of the economic and financial aspects of sports business, focusing on unique industry characteristics and financial management practices to maximize the value of sports organizations

February 2026 –  April 2026*

*Depending on the second in-person session date

ONLINE MODULE 6 – 5 weeks

Sports Law and Governance: The aim of the course is to develop students’ abilities and skills to evaluate the basic principles of contract law, to evaluate the types of companies, to understand the distribution of the company’s business risk, to define the legal conditions of trade in the sports business.

April 2026 –  May 2026*

*Depending on the second in-person session date

INTERNSHIP

Students will complete an Internship or Project Work where they will apply the knowledge obtained in a sports business context.

 January 2026 –  May 2026

THIRD IN-PERSON SESSION – 4 days

Athens, Greece

EuroLeague Final Four

Industry Leaders Transfer of knowledge and Battle Session

Battle Session: Students will have to introduce the topic of their research for the Final Master Thesis and discuss it with teachers of the Program to get critique and suggestions.

21-24 May 2026

FINAL MASTER THESIS

Students will bring their studies to an end by preparing a Final Master Thesis, adopting modern research methods to solve practical problems in the sports business. For each student it will be appointed one Module Leader Supervisor, which will provide consultations the process of writing their Final Master Thesis.

June 2026 –  January 2027

FOURTH IN-PERSON SESSION – 3 or 4 days

Kaunas, Lithuania

Defense of Final Master Thesis during a viva and Diploma Ceremony

January 2027*

*Depending on the 2026-28 Sports Business MBA 2nd In-person Session