The Alumni Archive includes over 300 graduates from more than 40 countries who have built careers across the sports industry and beyond. This page provides insights into their diverse professional journeys and the global network they form as part of the Sports Business MBA program.
“The chemistry so far has been great. We all have a passion for sports. That links us together from the beginning and then that love for sports, coming from different nationalities and academic backgrounds, bring that all together. It has been really fun, educational and a great experience so far.”
The first week was really great, we did a lot of interactions, a lot of discussions, a lot of interesting people, we exchange also after class and I already got a lot of input which I hope I can implement at FC Bayern Munich Basketball so I can help improve and develop the club”
“The Final Four was incredible! The speakers we had in coming and teach us, the games… It was great experience overall, spent with great friends. I’ll take that memory with me for the rest of my life.”
“Now with this MBA I have more knowledge in the industry , a great network of professors, speakers and colleagues, so that will be very useful for my future career.”
“The chemistry pumped up in the first moments we met each other! The energy of the people who wanted to stay in touch, stay together, learn from each other, sharing experiences! It was cool!”
"Working in the events industry, I felt that somehow at one point in my life I should be working close to the basketball environment, because since I'm a kid I've been a basketball fan, playing, coaching. And then unfortunately because of COVID I had more time, so it was the perfect timing to dedicate myself to the studies of the MBA."
“It was a long journey but a great experience! The in-person sessions, the friends, professors, the network we created through this program are the best things I’m bringing with me!”
“I took the chance to participate in the Sports Business MBA to expand my knowledge about sports business and to match it with my experience as a marketer! I really enjoyed the program and I think it was very successful.”
"The first week was very interesting. It was dense, with a lot of information, but it was interactive, we could speak and ask questions. Overall, it was very good!”
“The Sports Business MBA enabled me to move into the sports industry. I think the program definitely provided me the tools that are needed to be successful in this industry.”
“This program gave me a great opportunity to combine my knowledge in management with my passion for basketball and sport in general. Learning through examples of some of the best sport clubs and organizations in the world by interchanging insights and experiences definitely brings a new perspective. The entire journey was a real pleasure!”
“Through the completion of this program, I have enhanced my engagement with the sport further. Combining theory with practice and collaborating with academics, sports professionals and students from all around the world, I have developed well-rounded, in-depth understanding, as well as hands-on experience in Sports Business.”
“The EB Institute program gave me the opportunity to meet people from different countries with different backgrounds who all share the same passion for sports.”
“EB Institute's Sports Business MBA is a life-changing experience. You'll have the opportunity to not only grow as a professional in the sports industry but also grow as a human being by interacting with other cultures from your peers. If you plan to elevate yourself to another level, this is the place to be.”
“Gaining academic knowledge combined with great feedback from the Euroleague Basketball Executives, was a lifetime experience. So proud that I became part of the EB Institute Alumni community.”
“Don’t expect studies to be easy! Work hard and follow your dream to become the best possible sports manager you can be! Amazing Professors and the EB Institute will help you achieve your goals in Sports Business! Thanks to everyone, who was with me on this journey!"
“When I decided to start the Sports Business MBA I knew it was the first step that I had to take to move towards the sports industry. Once finished, I’m glad of my decision! With what I’ve learned and networking I’ve gained, I’m sure it will be very useful for my future.”
“I am thankful for opportunity at Sports Business MBA program! It helped me to know many great personalities with the common interests and to deeper my knowledge about the sports industry.”
“Through my studies I was able to broaden my theoretical and practical horizons. By getting to know interesting personalities in sports as well as the other students, I was able to further expand my international network. My expectations of the Sports Business MBA program were more than fulfilled.”
"It was a demanding but an incredible experience that helped me widen my sports knowledge and learn interesting new things about the sports industry! The highlight of the journey were the days in Barcelona, where we met the Euroleague Basketball senior management team."
“For someone who has always dreamed of working in the sports industry, this program has made a wish possible. The Sports Business MBA helped me take my first step into this world and now I hope to stay here as long as possible.”
"The Sports Business MBA was an excellent choice to expand knowledge in the sports management field. I had the opportunity not only to learn from the best but also to meet a lot of new people and cultures, share our experiences and make a new connections throughout the world."
“The Sports Business MBA helped me to understand the sports industry from a different perspective. Students can expect to gain a solid, fundamental understanding of sports business management from their coursework. I'd be happy to recommend this program to anyone interested in entering or already involved in this industry.”
"It was engaging opportunity to gain knowledge directly from sports and academic professionals. Whole experience proved to be challenging which let me grow in many areas as a professional, but also as a person. Additionally, chance to meet so many great people made time with EB that much more special."
"The most important thing is networking and expanding my own knowledge of sports business. This was the reason why I chose the Sports Business MBA. Potentially can lead to many different types of cooperation in the future."
“I was also hoping to meet a lot of new people from the industry and I’m really glad to have achieved this. The Sports Business MBA makes you meet a lot of great minds from sports and basketball as well and it helps you to deepen your knowledge on the field.”
“Learning within a multicultural environment combined with an exceptional line-up of lecturers made it a great learning experience and is something that empowered me even more.”
“I realized how important this is and how much you can learn from this program. The network is also a real important part of the Sports Business MBA. It helped me develop my relationship with Euroleague Basketball representatives, with my colleagues from the other basketball clubs.”
“It was a wonderful experience! The in-person sessions were great because we had the chance to meet and talk to the professors and my classmates. We got a lot of knowledge and useful information about the operation of one of the best-organized clubs in the EuroLeague and about Euroleague Basketball itself.”
“I received a lot of good emotions, experiences, I received a lot of connections, by that I mean a lot of new friends. The Sports Business MBA definitely opens up a lot of possibilities out in the world and just it broadens up your perspective in general.”
“During the Final Four in Belgrade we had the chance to meet a lot of new people, from the alumni dinner, to professionals from many industries, sponsors, players, coaches when attending press conferences. It was a really great experience.”
“I must say that if someone is looking for what is happening at the cutting hedge of sports business, this is the program to attend. One of the things that impressed me the most was that the lecturers are receptive and are willing to exchange ideas and that added to the excitement overall.”
“The huge inspiration that we got from the teachers and the support we got from the teachers, it’s the more important thing that a student can receive from the university because you put a lot of effort yourself, but some times you just need to be motivated.”
“This program has the combination of education, flexibility and hands-on experience. We were a group of people from different countries that didn’t know each other and now we’re a very close group of friends. And that’s special!”
“It was the first time that I visited EuroLeague team arena and met with the club representatives. It was very special for me to learn how a club’s business is managed.”
“The Sports Business MBA provides all the with the necessary tools to succeed in the sports world. Through the modules and topics, you get an insight of sport consumer needs, sport related trends and how the sports environment is changing.”
“An incredible experience. The most valuable part of the program is networking and friends we all made in our group. Diversity and unity at the same time was unbelievable. This is the best way imaginable to begin your sports career with while getting to the top.”
“It was great in Istanbul! We were all in the same hotel and we shared many moments together. All around top basketball. It wasn’t my first Final Four, but it was a special one!”
“It is a comprehensive program, which gave me not only theoretical knowledge but also practical applications through case studies, assignments, class sessions and most importantly involvement in Euroleague Final Four behind the scenes. I am proud to be part of the EBI Alumni community.”
“I had the opportunity to increase my knowledge meeting very interesting people which now are friends. I joined EB Iinstitute with the belief that my fashion professional experience together with the sport management knowledge could be the perfect match for me.”
“It allowed me to improve my personal and professional skills. I do think that the best resources gained from this master are the relationships created with the other Alumni, because those will last forever and help me to think "out of the box".”
“It surpassed the initial expectations created. The relationships developed throughout the ten months period were a fundamental asset which enriched the programme. Euroleague Basketball is consistently innovating. I made a good investment in myself.”
“It’s very rare that you have access to learn from decision makes in such a high-profile Institute like Euroleague Basketball. So, the ability to talk directly to front office personnel and ask questions and learn from their experiences was huge.”
“Good lessons, well explained with clear examples and situations where you can have a full vision of sport management and marketing in all its aspects. Important in the case you would need a specific point, and you can always find it in your lessons.”
“It has proven to be the step in the right direction for my future career development. Exchanging opinions and learning from the experience of other colleagues in the course has multiplied the value of the knowledge received. I gained a great network and made many new friendships.”
“Personal development is a key aspect of the EB Institute program. In addition to the theoretical concepts that we have been exposed to on the range of modules, we have been able to enhance the soft and insight practical skills. Great experience, highly recommended!”
“The mix of university and EB Institute approaches was a great combination to get different type of knowledge, different views, giving us different tasks and different feedbacks. Working in groups on case studies and assignments online and in person tested our leadership and teamwork abilities.”
“It’s a great chance to step into an international context and to meet people from different backgrounds, sports-related or not. Attending the Final Four event in Istanbul has been the climax of this whole beautiful experience.”
“Participating in the EB Institute program gave me the possibility to meet different people with different background and provided me with interesting experiences. The opportunity to work together with my colleagues allowed me to learn the system behind sport industry.”
“It has been a real asset for my career and personal development. It gave me the opportunity to develop a new network with the European basketball family and especially within the Euroleague community. Exchanging ideas with people from all around Europe was quite breath-taking.”
“A unique experience, which gave me the chance to get an insight into the international sport context and the opportunity to meet and learn from some high-profile sports business leaders. I forged a solid friendship, which I believe will persist in the future, maybe even from a business point of view.”
“It was a life changer for me and gave me the opportunity to expand my network and place myself among the most well educated and professionally prepared executives in the industry. Allowed me to develop new skills in marketing and communication and improve my knowledge in strategic planning.”
“I've got a chance to meet and learn from people that come from different sports organizations and different backgrounds, who share the same mind-set to make the sport as great as possible for everyone involved. Being a part of Euroleague Final Four in Berlin was one of the greatest experiences.”
“The EB Institute master was a good opportunity for me to network and meet interesting, like-minded individuals from the sports, basketball and marketing worlds.”
“It was a great opportunity to get a behind-the-scenes insight in European Basketball. Especially with the internship at Euroleague Basketball, I finally had the chance to specialize and gain experience in the world of sports after completion of my International Business Management studies.”
“The program's educational content as well as the presentations of high-class guest speakers provided valuable insight into the sports marketing environment that will definitely be useful for my daily business and my future career.”
“I was exposed to real life sports industry issues and scenarios with relevant case studies and assignments. The professors and staff were great and were able to assist me with any issues I had. For working professionals this is a great flexible program to continue your education and balance work life.”
“It was a unique opportunity not only on the learning side, but also, or perhaps above all, for the opportunity to meet with professionals from around the world. I have learned how to market sports effectively runs and how to plan events, diving into the areas of sports marketing and administration.”
“It’s more than a just a program, it’s an immersive experience into the world of sports. You get to meet with top executives and sports industry leaders, converse with them and create contacts for the future. This program will turn a sports fan to a sports professional.”
“I was privileged to be a part of a diverse group of people from multiple countries from across the world that continuously exchanged insights and perspectives on relevant contemporary topics in the sports world, and with whom I formed bonds that will last for years to come.”
“I received a lot of knowledge about sports management and marketing, very useful lectures in every segment, but the most important thing is the transfer of knowledge that you receive from other alumni who are from different countries and the friendships that you make during the program.”
“It was an amazing experience for me and a real opportunity to expand my global view and knowledge. It was great to exchange ideas and opinions with people from all over Europe, Asia and Africa. The mixture was perfect to get not only more knowledge but different points of view regarding the sport business.”
“My experience at EBI Master has been great both on a professional and on a personal side. Having the chance to meet professionals from all over the world and from very different backgrounds, allowed me to get a wider view on the Sports Business and all the businesses related to it.”
“An amazing experience for me and a real opportunity to expand my global view of sports business while simultaneously growing my international network. I loved the perfect mixture of academic pursuits with industry knowledge through case studies.”
“I was able to experience the Final four from the inside as an Euroleague Basketball intern in the brand and communication department. Thanks to the great teachings I gained, I got the chance to learn how to do my job in the best way possible, and it opened me to new work opportunities.”
“The EB Institute master was an amazing experience for me and a real opportunity to expand my knowledge. This master gave me the opportunity to see from the inside what sport business is, especially during the Final Four in Madrid.”
“A great experience to enhance my know how in sports management and marketing. A great learning experience, with a very international network. A great experience to enjoy basketball and sports and a very unique program.”
“Positive aspects such as amazing students from several European and non-European countries that became friends very early, projects and case studies in group, classes in different locations and online, the participation in a major event such as the Final Four in Madrid. An unforgettable experience!”
“A unique opportunity to expand my knowledge of sports business while simultaneously expanding my international network. It was wonderful to exchange ideas with likeminded people from all over the world. The mixture of academics and hands on industry know-how was truly special.”
“It's the best thing a sports manager should do. It's not about what you learn only, it’s about the communication and the new friendship you will gain through the course. It was my best year by far and after I graduated, I became a much more mature human that believe in himself!”
“Working in groups was a moment of great enrichment, as well as to observe how Euroleague works from the inside and the organization of the Euroleague Final Four.”
“EBI Master was a great opportunity to learn a lot of things in depth from Euroleague Basketball. It was also extremely exciting to meet so many people from different backgrounds, all having the passion for basketball in common, and to work with them.”
“For me, as basketball coach, it was the perfect, complementary education that I was missing in terms of sports marketing, management, communication and strategic planning. It helped me a lot to live the world of Euroleague Basketball from inside and to understand better the business side of the sport.”
“It helped me improving my sport management skills. The ultimate chance to show the Euroleague Basketball professionals your vision through several case studies which can significantly increase your chance of getting a job in the professional sports world”
“I especially liked the live sessions where I could listen to leaders in basketball and sports industry share their knowledge and experiences. The most important thing was to meet many new people, lecturers, Euroleague staff and most importantly my fellow EBI students, that have expanded my Basketball family.”
“The EB Institute master was an invaluable experience, both personally and professionally. The course provided real-life case studies and business examples that were presented to us by worldwide renowned companies and brands themselves during the Final Four studying week.”
“I appreciated in particular the possibility of having an insight view during the Final Four in Madrid. I think that the most important thing that I will always bring with me are the connections and the friendship with all the other students of the master.”
“It has been a real asset for my career and personal development. The content of the courses was very interesting of high level and we had the opportunity to meet very high-quality lecturers. It has opened work opportunities and created a real friendship between all the alumni.”
“The Final Four experience is unbelievable. When you see how things are being prepared and organized how the excitement is escalating you can only feel thankful for having the opportunity to be a small member of all this amazing organization.”
“I personally consider this Master a great investment in terms of knowledge gained and personal experience acquired. I have been able to get to know how sport industry works and how professionals working in Management or Marketing areas can help it grow bigger.”
“It was a wonderful experience to be a part of the EB Institute master. As a undergraduate student and the first Chinese student, our tutors and other alumni offered me great helps, through which I've learnt knowledge of marketing and strategic planning.”
“It is a real investment in terms of personal and professional improvement. Meet and work with people from different parts of the world sharing with them ideas, knowledge and unforgettable moments of fun. I really appreciated to be inside the Final Four.”
“Life time experience, personal investment, new friends, professional asset. A well-structured educational program that introduced me to the world of sport business and allowed me to develop and further improve my skills in management, marketing and other aspects of business.”
“It has been one of the greatest experiences of my life, considering improving of knowledge, sport life experience and meeting new people and friends from different countries. Definitely, the best choice that I did as an investment for my future.”
“It gave me the perfect, complementary education that I was missing. It allowed me to enhance my general skills and introduce me to the world of Sports Business. It is a very complete program which gives access to people who know all about federations, clubs, leagues and sports organizations.”
“One of the best academic programs in the sport business world. The EB Institute Master gave me the chance to make an internship at Zalgiris Kaunas, the game-changing experience for my sport manager and marketing career.”
“Being a part of organizational team for Final Four in Milan was something that will always be on our minds. Friendships that we made during this program are something that will last for life and will always remind us of a great time that we have had together.”
"I had the opportunity to meet professionals from different parts of the world, and to share with them unforgettable moments of both education and fun. Being the F4 days spent in Milan being the best moment of the whole master program.”
“I broadened my network and connections in the basketball community starting from my peers in the EB Institute program, the Euroleague staff and Turkish basketball clubs, while working as a EB delegate.”
“It's a life experience that doesn't end with the graduation, but it continues with the international network that graduates can have. I recommend this program to anyone who is interested in sports business management.”
“A network of EBI alumni all over the world, 26 new friends from Spain to China, weekly lessons and tests, monthly case studies and groupworks, highly professional lecturers from world class organisations, great intro to the course in Barcelona in Euroleague Basketball HQ, unforgettable Final Four in Milan!”
“It was one of the greatest decisions in my life. I absolutely recommend taking part in this EB Institute master. If you are smart enough and knock on the right doors, they will get always open!”
“We were introduced to people that have the same passion for sports and were willing to share unique ideas or even propose business opportunities. The EBI alumni network is probably the most important and useful thing that this study program provided us with.”
“It's been an amazing experience; learning from international professionals. I've been lucky to make my internship with the famous team Maccabi Tel Aviv where I learnt a lot from all departments.”
“It is a great platform for everybody who wants to share his passion for sports, and especially basketball, with like-minded people. The sessions are very well organized and allow you deep insights into Euroleague Basketball.”
“The e-learning format offers a great opportunity to combine your current job with the course assignments, case studies and weekly tests. It provides the opportunity to live the behind the scenes of events such as the Final Four.”
“We had the opportunity to meet some of the most influent sport people and they shared their knowledge and experience with us with stunning availability. The Final Four in Milan will be unforgettable also because Maccabi fans made the upset even more exciting.”
“The program has assured me the opportunity to acquire the necessary skills to work in the sports business. I had also the pleasure to meet and collaborate with classmates from all over the Europe and even from China, developing good relations not only for work, but also of friendship.”
“It enables students to make great contacts, to see how true professional organisations work from the inside and to meet with experts in their fields, on top of producing very operational academic work throughout the year. A truly great experience, if you want to reach the top level in sport management.”
“An important benefit for me was the large number of contacts in the sports industry, which now goes beyond the borders of my country, region and Europe. That was unforgettable experience that I would recommend to all sport lovers that want to make an impact in business that surrounds it.”
