Join Us on a unique journey!
Euroleague Basketball: the most competitive league in World!
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the Sports Business MBA by EB Institute trains future professionals in sports management.
EB Institute through the years:
2007 – Euroleague Basketball launches the EB Institute, an educational program to help develop professionals in the sporting business. In the same year, the EB Institute partnered with Ca’Foscari University of Venice of Italy to create a 6 months innovative post-degree program in Sports Marketing and Communication, providing an educational mix of in-person training sessions and e-learning modules, allowing students to complement their studies with work.
2010 – The Master’s Program in Sports Marketing and Communication derived from the previous post-degree program from Ca’ Foscari University and Euroleague Basketball. The Master lasted for one full year having three in-person sessions and e-learning modules. The students received a 1st level international master’s degree in “Sports Marketing and Communication – MaSMaCom” with 60 ECTS (European Credit Transfer System).
2017 – Euroleague Basketball and Vytautas Magnus University (VMU) launched the Sports Business MBA by EB Institute. The new partnership came 10 years after the initial creation of the Euroleague Basketball Master in Sports Marketing and Communication. The course awards 90 ECTS (European Credit Transfer System) to graduates. The MBA uses blended learning, featuring the latest e-learning tools offering maximum flexibility and sustained interaction with professors on a unique 16-month journey, with four in-person sessions complementing this.
Vytautas Magnus University
Discover a place of life-shaping experiences in a unique liberal atmosphere, a vibrant creative working environment and a diverse community of inspiring students and scholars.
What distinguishes Vytautas Magnus University (VMU) is our visionary approach towards organising studies, scientific research and academic community life. Scholars from Lithuania and abroad who participated in the reestablishment of VMU in 1989 have also defined our principles, which we have been following ever since: a commitment to foster a liberal and democratic learning environment, emphasising the importance of aesthetics, honesty, tolerance and independent thought. We promote these ideals while nurturing creativity, academic progress and cultural identity within our community.
VMU is a comprehensive university devoted to excellence in teaching, learning, research, arts and innovation, and fostering critical thinking, imaginative response as well as the desire and capacity for lifelong learning of our students who will have an impact on the world, locally and globally.
