EuroLeague BKT EuroCup EuroLeague Basketball Adidas Next Generation Tournament

2026-28 Sports Business MBA

Euroleague Basketball 25th Anniversary

2024-26 Recap Video 1st In-Person Session, Barcelona

2023-25 Recap Graduation Ceremony, Kaunas

2024-26 Recap Video 2nd In-Person Session, Kaunas

2025-27 Sports Business MBA Study Timeline

First session in Barcelona, Spain

Transfer of knowledge session from Euroleague Basketball representatives to students.

Start of Online Module 1 – Sports Business

To provide systemic understanding of the sports business: its actors, strategies and business models.

Start of Online Module 2 – Sports Marketing

All activities designed to meet the needs and wants of sports business stakeholders to create unique value.

Start of Online Module 3 – Sports Communication

To provide students with a knowledge on the sports organizations communication, its different levels, contexts and systems.

Second session in Kaunas, Lithuania

Transfer of knowledge from Vytautas Magnus University and Zalgiris Kaunas staff to students.

Start of Online Module 4 – Sports Management

The aim of the module is to provide students with knowledge and skills in sports events management, efficient human resources management, decision making and process management.

Start of Online Module 5 – Sports Economics and Finance

This module aims to deepen students’ knowledge of sports business systems, focusing on the economic and financial aspects of sports business activities.

Start of Online Module 6 – Sports Law and Governance

The aim of the module is to provide students with a systemic understanding on the law and governance in sports organizations.

Third Session in EuroLeague F4

Transfer of knowledge from Industry Leaders to students at EuroLeague Final Four.

Fourth Session in Kaunas, Lithuania

Viva and Diploma Ceremony.

“EB Institute’s Sports Business MBA is a life-changing experience. You’ll have the opportunity to not only grow as a professional in the sports industry but also grow as a human being by interacting with other cultures from your peers. If you plan to elevate yourself to another level, this is the place to be”.

Nemanja Vasiljevic

EB Institute Alumni, Class 2012

General Manager at KK Crvena Zvezda

in

Philipp Roedel

EB Institute Alumni, Class 2022

Lead Business Strategist at PACE

in

“What sets this program apart is its blend of theoretical insights and practical, hands-on knowledge about the sports business..”.

Alumni Video Testimonials

Explore the profile of our Alumni to see the paths they have taken in their journey into the EB Institute Alumni community. The diversity, unity and experience of our Alumni provide meaningful social, intellectual and professional networking opportunities.

Gediminas Navickas
GM at BC Zalgiris Kaunas
EB Institute Alumni, Class 2021

Kevin Tarca
Director of Basketball Strategy & Athlete Manager at FreeGame
EB Institute Alumni, Class 2017

Nuran Hosgit
Agency Partnership Manager at TikTok
EB Institute Alumni, Class 2016

Sports Business MBA Destinations

BARCELONA

EuroLeague Basketball Headquarters is located in this exciting city, a bustling center for tourism, entertainment, sports, science, media, and culture and its influence across the globe in these areas and others has lead it to become one of the world’s major global cities.

KAUNAS

An historical center of Lithuanian economic, academic, and cultural life. The most student-centered city in the country and the heartland of Lithuanian basketball. Home of Vytautas Magnus University and EuroLeague Basketball club Zalgiris Kaunas.

EL FINAL FOUR HOST CITY

EL FINAL FOUR HOST CITY
The 2026 EuroLeague Final Four will bring the ultimate basketball celebration to an entertaining, vibrant and welcoming host city for the many fans from around the world who will travel to see the best basketball in Europe.

E-LEARNING

The e-learning method offers maximum flexibility and sustained interaction with professors in all major areas of: Sports Business, Marketing, Communication, Sports Management, Economics & Finance, Law & Governance

     

     

     

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